Projects - Born Curious

AEG Retailer Dinner Series

Interactive dinner series to reveal the new AEG product range and brand identity to key retailers and business partners. The format and content deepened relationships with key customers and drove advocacy for the brand.

Special Event

Sydney

80 Retailers

Dell, Intel and Qantas Business Rewards Retail Activation

A pop-up airport activation to promote the Dell and Intel partnership with Qantas Airways to the SMB audience. A triple brand profile piece, designed to drive product sales for Dell and membership acquisitions for Qantas Business Rewards.

Experiential and Retail

Sydney

153,760 Qantas Club Members

Electrolux Inspiration Kitchen

A custom-built event space in Centennial Parklands that played host to a week of PR events, featuring live cooking demonstrations by celebrity chefs and respected media influencers to share their love for the new Electrolux product range.

Product Launch

Sydney

700 attendees

TAL Annual Sales Conference

An informative sales conference to share TAL’s strategic business plans and an inspiring awards dinner to celebrate the achievements of their valued sales team.

Conference

Melbourne

500 Sales Team

Samsung Experiential Store Launch

An in-store ‘blue’ carpet activation across major Samsung flagship stores to promote the release of the new Samsung Galaxy device, generate buzz and drive sales for the brand.

Public Activation

Sydney & Melbourne

1,200 Consumers

Westinghouse Product Launch Roadshow

A unique event which tapped into the heritage and aesthetic of the Westinghouse brand in a three-city roadshow, to reignite relationships with retailers and ensure the brand was ‘front of mind’.

Roadshow

Brisbane, Sydney and Melbourne

1,250 Retailers

Hewlett Packard Enterprise International Conference

An action-packed conference held in Fiji which strengthened Hewlett Packard Enterprise’s position as an industry thought-leader, provided valuable networking opportunities and deepened engagement with their valued strategic partners.

International Conference

Fiji

80 Principal Partners

Volvo Baby & Toddler Show

A striking exhibition stand for naming rights partner Volvo, which was thoughtfully designed to showcase and promote the premium safety and design of their cars to the Australian parental market.

Trade Show

Brisbane, Sydney and Melbourne

36,000 General Public